TRUCK ELEKTRIK becomes TE PARTS

TE PARTS has recently re-branded our company. Formerly known as TRUCK ELEKTRIK, the new TE PARTS better reflects who we are as an automotive parts manufacturing organization. 

Our closest client and supply partners know that our company is filled with consultative professionals that focus on introducing new products, improving the existing ones, manufacturing, design, product protection, efficient fulfilment processing, client branding and support in Commercial transport industry. Through an exhaustive 11-month effort that included everything from industry and competitive analyses, marketing plan, along with extensive surveying (of which many of you reading were likely part of), and several other exercises designed to capture the ‘voice of the client’, TE PARTS was born. Throughout the process, many questions and requests were posed by, not only our internal team, but our client and supply partners as well.

From there, it evolved into a larger-scale examination into our company, our industry, our competitors, and our economy, all in an order to effectively support, and communicate our capabilities to support, our client’s evolving wants. We were excited to know that we already had provided, or had the competency to provide, what the large majority of clients wanted. We just needed to effectively communicate that better to our partners and prospects, which is what we believe we are doing now.

To kick things off, we introduced a new products line - for Passenger cars, added other new products to our existing product portfolio; we also redesigned our website. See for yourself. Explore our website and see what we’re really all about.

Our primary focus is on supporting our clients and partners key performance measures and company objectives. Whether those objectives surround sustainability efforts, fulfillment throughput, client branding, the launch of new products, or any number of other metrics and/or objectives regarding the sales of automotive products, TE PARTS is equipped to support those efforts.

We have already designed a new logo for TE PARTS, along with a new packaging for our products. You can say goodbye to the old TRUCK ELEKTRIK logo and packaging that we created for us over 3 years ago. It worked for a long time and we're sad to see it go ... but we're even more excited to bring in the NEW. Change is good, and necessary.

We have already begun the process of switching out the old with the new ... we expect to be fully transitioned in a few weeks.

Our company employs some amazingly talented people who have lived and breathed automotive industry through their entire careers, our company personnel are what separates us from all others.

We want to close by thanking all of our partners, both client and suppliers, for their continued business and support. Without all of you, TE PARTS would not be recognized as one of the most competitive automotive manufacturing enterprises in the region. We look forward to working together with you all, side-by-side, to help you reach your corporate objectives. We welcome any input and/or feedback you may have regarding our company and products. Please feel free to contact us at [email protected] if you wish.

TE PARTS team